This page received its last significant update on 4/30/2020

Since then, there have been some significant changes to our strategy, direction, and focus, so statements and recommendations may be outdated and not all examples may work.

If you encounter any inaccuracies, we welcome you to help us improve this page or submit an issue.

# Google Ads

The Google Ads extractor pulls raw data from Google's AdWords API and extracts the following resources from a Google Ads account:

Note that Smart Campaigns are not supported, and their performance data is not available to Meltano.

For more information you can check the documentation for tap-adwords.

In order to access your Google Ads data, you will need the following:

  • Account ID(s)
  • Access Token
  • Start Date

Account ID(s)

One or more Google Ads Account IDs to extract data from.

To get your Account ID(s):

  1. Visit the Google Ads management interface:
  2. Log in if you haven't already.
  3. Make sure the correct account is selected in the top left corner.

Screenshot of account selector

  1. You will see the Account ID displayed inside the selector to the right of the account name, with added dashes for readability.

Remove the dashes before you enter the ID in Meltano: 205-667-8813 becomes 2056678813.

If you want to extract data from multiple Ad Accounts, repeat the steps above to find the IDs (without dashes), and enter them in Meltano separated by commas (,).

For example:

  • One Account ID: 1234567890
  • Multiple Account IDs: 1234567890,1234567891,1234567892

Access Token

The Refresh Token generated through the OAuth flow run using your OAuth Client and your Developer Token.

The Google account you connect needs to have access to your Ads Account.

If you want to manually generate a Refresh Token, check out Google's documentation.

Start Date

This property determines how much historical data will be extracted.

Please be aware that the larger the time period and amount of data, the longer the initial extraction can be expected to take.

# Meltano Setup


Please note that this extractor requires advanced configuration for self-hosted Meltano instances.

If you do not have (1) a developer token for your Google Ads Account and (2) an approved Google OAuth Client, the process that you have to go through to generate those may take between one and four weeks.

# Prerequisites

# Configure the OAuth Client

In order for the extractor to properly authenticate on Google APIs, it requires to be able to acquire new access tokens. The following variables are required for the authentication flow:

# Configuration

  1. Open your project's .env file in a text editor
  2. Add the following variables to your file:

# Configuration with the Meltano UI

Open your Meltano instance and click "Pipelines" in the top navigation bar. You should now see the Extractors page, which contains various options for connecting your data sources.

Screenshot of Meltano UI with all extractors not installed and Google Ads Extractor highlighted

Let's install the Google Ads Extractor by clicking on the Install button inside its card.

On the configuration modal we want to enter all the fields descibed in the Google Ads Setup section.

Screenshot of the Google Ads Extractor Configuration

# Advanced: Command Line Installation

  1. Navigate to your Meltano project in the terminal
  2. Run the following command:
meltano add extractor tap-adwords

If you are successful, you should see Added and installed extractors 'tap-adwords' in your terminal.

# Configuration

  1. Open your project's .env file in a text editor
  2. Add the following variables to your file:


export TAP_ADWORDS_START_DATE="2020-01-01T00:00:00Z"


export TAP_ADWORDS_END_DATE="2020-02-17T00:00:00Z"

TAP_ADWORDS_CONVERSION_WINDOW_DAYS sets how many days before the start_date to fetch data for Performance Reports (default: 0)

Check the README for more details.