Amazon Advertising DSP is a demand-side platform that allows advertisers to programmatically buy display and video ads across Amazon's inventory and other third-party exchanges.

Amazon Advertising DSP provides advertisers with a self-service platform to programmatically buy display and video ads across Amazon's inventory and other third-party exchanges. The platform offers advanced targeting options, including audience targeting, contextual targeting, and retargeting, as well as real-time reporting and optimization tools to help advertisers maximize their ad performance. With Amazon Advertising DSP, advertisers can reach their target audience at scale and drive brand awareness, consideration, and sales.