Responsys is a cloud-based marketing automation software.

Responsys provides a suite of tools for marketers to create, execute, and manage targeted email, mobile, and social media marketing campaigns. The software allows for personalized messaging, segmentation, and automation based on customer behavior and preferences. Responsys also offers analytics and reporting features to track campaign performance and optimize future efforts. The platform is designed to help businesses increase customer engagement, loyalty, and revenue through effective marketing strategies.