Analytics Engineering: Internal Risk vs. External Rigor
In this episode, Jack Doherty (VP Analytics at Fresha) joins us to unpack what really changes when analytics moves from an internal function to a customer facing product.
We cover:
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Why internal analytics can tolerate speed and risk
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Why product analytics demand software level rigor
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How testing, release discipline, and ownership change at scale
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Why the semantic layer is becoming critical, especially with AI and chat interfaces
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What analytics engineers can learn from product engineering teams
This is a practical conversation for anyone building analytics that other people rely on to make real decisions.
