Yesterday, we released version 1.28.1 of Meltano, which adds support for a new data source: Google Ads!
Read on for more details, or jump straight to the “Google Ads: Daily Account Overview” dashboard on our demo instance to see it in action.
If you’d like to see your own Google Ads data analyzed as well, sign up for a hosted Meltano instance now, and go from data to dashboard in minutes!
It takes just a few clicks to connect your Google Ads account to your hosted Meltano instance, and a little bit of patience while it imports all of the historical performance data (impressions, clicks, cost, CPC, etc) regarding your campaigns, ad groups, ads, and keywords, going as far back as you like.
Once all the data is in, you can jump right into one of the three Google Ads dashboards that come out of the box with Meltano to get an account-level overview of your Ads performance:
- Daily Account Overview (demo, see screenshot below!)
- Weekly Account Overview (demo)
- Monthly Account Overview (demo)
If you’d like to dig deeper into your data and create custom reports for the metrics and dimensions you care about most, you can use one of the built-in report builders:
- Account Overview (demo: per day, per week, per month)
- Campaign Overview (demo: per day, per week, per month)
- Ad Group Overview (demo: per day, per week, per month)
- Ads Overview (demo: per day, per week, per month)
- Keywords Overview (demo: per day, per week, per month)
If the report you’re looking for is not yet included with Meltano by default and cannot easily be created using the report builder, please let us know and we’ll build it for you!
If you’d like to see your own Google Ads data analyzed as well, sign up for a hosted Meltano instance now, and go from data to dashboard in minutes!